During the planning stages of a new hotel, B&B, bar, restaurant or cafe, interior design is a key factor to get right. The design decisions you make can have a significant impact on the profitability of your new business and opening a venue with a well-thought-out design is likely to be more successful from the outset.
Interior design isn’t something you should forget about once your venue has opened though and it’s crucial to update and improve your design from time to time. If your hotel, B&B, bar, restaurant or cafe has been open for a few years and the interior design is now quite outdated, it’s beneficial to enlist the help of an interior design company to revamp your interior. Hospitality design is always an investment and your new interior design will pay for itself in the long run. Some of the main reasons why you should spend money on your interior design include;
Boost your brand reputation
Updating your interior design and creating a modern well-designed space can improve people’s perceptions of your brand. When your venue is run-down and outdated, prospective customers will assume your services are too, and they will turn to your competitors instead.
Spending some time and money revamping your hotel, B&B, bar, restaurant or cafe can improve your brand reputation, and ensure you’re remaining both relevant and competitive. The right interior design will cause people to talk about your venue for all of the right reasons and a design service will become invaluable when you create a destination brand.
Attract new customers
With the help of an experienced interior design firm, you can create a buzz about your venue. It is much easier to get new customers through the door when your space is contemporary and appealing. Simply put, revamping your venue can increase the number of customers you have and, in turn, improve your bottom line.
In this digital day and age, social media and its reach is so important, and the key to attracting new customers is having a space that is deemed Instagram-worthy. A commercial interior designer can help you to increase the visual appeal of your venue.
Encourage repeat business
Contrary to popular belief, it is much easier to retain existing customers than it is to attract new ones and your interior design will have a direct impact on whether customers want to return to your hotel, B&B, bar, restaurant or cafe.
Design projects are about more than just making your venue attractive, they enhance how customers use and experience your space. Modernising your interior design can improve customer satisfaction and encourage people to return to your venue time and time again. Of course, happy customers won’t just return by themselves, they will bring friends and family too, and if they enjoy themselves, they’re more likely to return as well.
Charge more for your services
When you invest in your interior design, there is a chance you will be able to charge more for your services. People are willing to pay more for an enjoyable atmosphere and unique design features these days and a new interior design can help you to provide an all-round experience that your customers don’t mind paying extra for.
It is incredibly easy to make your money back on any interior design improvements when you start charging more for your services. However, to prevent customers from being disgruntled by price rises, you need to ensure your new interior design is worth paying more for.
Streamline operations
Thanks to their first-hand experience transforming hotels, B&Bs, bars, restaurants and cafes, interior designers know how to not just improve the aesthetics of a space, but enhance the overall functionality as well. They can help to create a venue that enables you to streamline operations, improve efficiencies and ultimately, boost profitability.
Searching for Irish interior designers?
It’s fair to say that hospitality design is a brilliant investment and if your interior design is outdated, it’s beneficial to revamp your venue. If you would like to speak to a team of expert Irish interior designers about commercial interior design in more detail, don’t hesitate to contact us at Think Contemporary. We have over three decades of experience creating venues that stand out from the crowd and you will be in very capable hands with our team.
Our interior designers in Ireland will work closely with you to design a space that speaks to your target market and is in line with your brand values. Each design concept we deliver is individual to the space we’re transforming and you won’t be disappointed with what we achieve together.
