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Ensuring your bar, restaurant or cafe is well-designed is undeniably beneficial and it can help to bring customers through the door. There are several things to consider when you’re working on the interior design of a space in the hospitality industry and customer experience is one of them. Customer satisfaction is highly influenced by experience these days and customers expect more from the venues they’re visiting. 

During the design process, customer experience should be at the forefront of your mind and at Think Contemporary, we believe that great design really can enhance how customers experience a space. If you’re keen to improve customer satisfaction and you’re wondering how your interior design can help you do so, below are five easy ways you can ensure you’re providing a positive experience at your bar, restaurant or cafe.

  • Make the entrance visually interesting 

Making a good first impression is always important and you shouldn’t overlook your entrance area when designing your venue. Good customer experience starts from the moment your customers walk through the door and if you frequently have customers waiting for tables, you should focus on the interior design in your entrance area. Simply hanging some artwork or using eye-catching accessories can prevent the space from feeling flat and lifeless. 

  • Provide stylish, yet comfortable seating

Although extravagant seating may look amazing, it will often be uncomfortable and this can negatively affect the experience you’re providing. It’s crucial to have comfortable seats in your bar, restaurant or cafe and when your customers are comfortable, not only will they enjoy themselves more, but they’re likely to stay longer too and order more! It’s fair to say that comfort is equally as important as style in hospitality design, and it shouldn’t be overlooked. 

  • Give your customers enough space 

It can be tempting to create a layout for your venue that allows you to seat as many customers as possible, however, this isn’t necessarily what’s best for the experience. Customers don’t want to be seated on top of each other and it’s important to leave a reasonable amount of space between tables. You may also want to consider incorporating different types of seating into your layout for different types of customers. This can encourage customers to visit your venue for various occasions and keep them returning time and time again. 

  • Carefully plan your customer journey 

When visiting your bar, restaurant or cafe, the journey your customers take is important to consider when working on your interior design. Ideally, it should be convenient for customers to access their tables, as well as other facilities. Providing an unobstructed route to the toilets, for example, is important and you need to make these facilities accessible to customers of all ages and abilities. This will play a key role in providing a good overall customer experience. 

  • Don’t forget about your branding 

Of course, it’s essential that you incorporate your branding into your interior design and this will help to make happy customers associate the experience they have at your venue with your brand. Try to get creative with the ways you use your brand colours or logos in your interior design and think about your brand values too. Make sure your interior design creates an atmosphere in your venue that encompasses everything your brand promotes.

Working with experienced interior designers in Dublin

If you’re keen to ensure you’re providing a positive customer experience at your venue and you’re searching for interior designers in Dublin that specialise in hospitality design, contact our team at Think Contemporary. We can work with you to create a venue that is fresh and exciting, and provides an exceptional experience. 

Our team of leading interior designers will develop a design concept that is unique to your venue and in line with both your brand and your target market. Over the years, we have worked closely with a vast range of business owners in the hospitality industry and we pride ourselves on taking hospitality design projects to the next level. We will use our wealth of experience and expertise to make your project a success and you can find out more about how we can help you on our website.